(Greyscale Image Example Above)
(Monochrome Image Example Above)
(Complimentary Color Image Above)
Secondary colors are created from mixing the primary colors. For example, magenta is made from red and blue and cyan is made from green and blue.
The tertiary colors are created by mixing the full saturation of a primary color with half the saturation of another primary color (a secondary color). An example of a tertiary color would be mixing cyan and blue to create azure.
Cyan, magenta, and yellow, are known as subtractive colors. As you add color, the result gets darker and the colors absorb light thus ensuring your eyes receives no reflected light. Red, green, and blue are colors created with light and are classified as additive colors. When they are combined you get white, so as more color is added the colors become lighter-- the opposite of the subtractive process.
Color effects our perception because we associate certain colors with certain brand identities and certain colors evoke particular emotions. Color can effect appetite or even drain energy. Color can effect people differently based on their culture.
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