Typography Notes
- fonts are the clothing our ideas wear
- strive for clarity and legibility
- legibility: choose classical time-tested typeface
- ex: Baskerville, Gill Sans, Franklin Gothic, Helvetica...
- Serif: accents/terminals on endings of letter; easier to read at smaller sizes-- pops off the page
- Sans Serif: rounded endings of letters; good for headings
- too many fonts spoils the design; generally try to use 2 fonts
- fonts that are too similar create ambiguity
- fonts should be complimentary but different
- CAPITAL LETTERS are the equivalent to shouting and they hard to read, however they are useful for titles
- left alignment reads easiest, consider eye flow as it moves down a page
- Emphasis is created using:
- Italics
- Bold
- Size
- Color
- Typestyle Change
- avoid stretching and distorting type
- Heavy Fonts vs Light Fonts
- make sure the contrast does not create imbalance
- Kerning: adjusting the space between letters, lines/ individually
- Tracking: global Kerning, modifies between all letters
- Large Text Blocks: Rags-- the jagged right side of the paragraph should look smoother
- aesthetic quality and easier for readers eye because of the consistent spacing
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