Designers In Helvetica

Max Meidinger


https://en.wikipedia.org/wiki/Max_Miedinger

David Carson


https://en.wikipedia.org/wiki/David_Carson_(graphic_designer)

Wim Crouwell


https://en.wikipedia.org/wiki/Wim_Crouwel

Martin Majoor


http://www.martinmajoor.com/

What changes, if any, has this film made in how you think about print and graphic design?

Prior to taking this class and watching this film, I never thought about fonts beyond brand identity. I didn't realize how fonts can evoke certain feelings and I never considered how much time and effort goes into creating a new typeface. I have a lot more respect for random everyday signs now-- realizing they are not be so random after all. 

CONVERSATION

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